5 Ways to Take Your School Website Design Brilliant

May 7, 2022 | Website Blog, School Marketing, SEO

Mikael Blomkvist, 2023 for Pexels

As a private school admissions director, you know that a good school website design is crucial to success. A school’s website is often a prospective family’s first impression of your school, so its contribution to the reputation of your institution cannot be understated. Needless to say, you want to make sure that this first impression is a positive one! So read on about the 5 things you can do to take your school website design to the next level!

Make Your School Website Design Beautiful.

Did you know that a staggering 94% of first impressions on the internet are made based entirely on the design of a website? A study on web browsing trends established that most web visitors make decisions based solely on the first things they see. School websites are no exception. Think of the many parents looking up your school online while researching prospective institutions for their children.

The aesthetics of your school website design could keep them on your pages for a while longer if the design is appealing. A neat combination of creative elements could do more to showcase the most attractive aspects of your school, possibly convincing them to make an inquiry or visit the grounds in person. It pays to keep things up-to-date and fresh, so if you’re looking for some inspiration for your school website, consider checking out our portfolio page!

Make Your School Website Easy to Navigate.

For a website to be effective, it needs to be easy to browse. Users should be able to conveniently find the information they are looking for without getting lost in a maze of links. What’s more, an easy-to-use website always leaves a positive impression on its users, making it likely for them to come back to it in the future. 

How do you know if your school website is easy to navigate?

  • All the important information can be found in just 1 or 2 clicks. 
  • Your navigation menu has no more than 8 items. Keeping the options as few as possible avoids confusing visitors who just want quick access.
  • The information is easy to understand. Big words, complex phrases and other forms of jargon will only confuse users, so keep it simple! If you confuse, you lose.

Hal Gatewood, 2019 for Unsplash

Interesting Content is Good School Website Design.

If it’s the design of your website that draws visitors in, then it’s the content you put in it that ultimately sells them on your school. To be clear, it is both the visual and written material that we refer to as content.

Visual content comes in the form of photos, videos, graphic elements, and infographics. Written content is the text that tells the story of your institution and its community, of your goals and vision as a school.

Through excerpts that demonstrate your value propositions, news stories that update readers on the ongoings of the school, calls to action and more, written content keeps visitors engaged.

While you might be thinking, “Of course! Everyone knows this…” Keep reading! While the types of content you may put on your website are self-evident, how you present it is a challenge. Today’s internet visitors don’t read your material, they scan it — especially if they’re using a phone.

So consider using these tips to make your content engaging for those who are skimming your site (not reading).

  • Clear headings: They are not only necessary for accessibility, but they also make it faster for families to scan your website pages for key information.
  • Lists and bullets: These scannable portions of the text are much easier to go through compared to lengthy paragraphs.
  • Callouts, font colours, and other design elements: Bring attention to crucial information items by using what’s provided in your website’s style guide.

Get Good Web Hosting That is Both Safe and Secure.

Web hosting affects a site’s speed while also impacting the overall health of your website’s other essential components, such as privacy and data security. In today’s virtual world, we’re seeing an increase in cyber assaults on school websites. You want everyone who visits your school’s website to feel secure that their personal information is protected, and you probably don’t want to deal with a cyber-attack first thing on a Monday morning.

So be sure to choose a web hosting service that uses all of the latest and greatest tools for security. All school websites hosted by Gradelink are protected from Distributed Denial of Service (DDoS), as well as other malicious web application attacks.

People pointing at school website design on a laptop

John Schnobrich, 2018 for Unsplash

Make Your School Website Design SEO-Friendly.

When your school website design focuses on Search Engine Optimization (SEO), you are more likely to appear at the top of search results, which means more traffic to your site and more inquiries. SEO can sound very “techy” and scary but it doesn’t have to be. Gradelink makes it easy, even intuitive, to place keywords in the right places so that your site will appear to prospective parents when they search “schools near me”. Here’s how:

  • We use proper keyword research to identify the right keywords for your school website
  • Optimize your website’s title tags, meta descriptions, and header tags
  • Add alternative text to all images on your website
  • Publish high-quality, original content regularly
  • Build backlinks from other high-quality websites

These are just a few actions we take to make sure your school website is designed for success.

Search Engine Optimization for good school website design

Sarah B., 2022 for Unsplash


If you’re in the market for a new private school website, consider Gradelink. Our team can help you create a mobile-friendly and SEO-optimized website that delivers an optimal user experience. Check out our free website makeover class here. >>