5 Tips for Making a Great School Website

May 7, 2022 | Website Blog, School Marketing, SEO

If you’re a private school admissions director, you know that a good website is crucial to success. The school’s website frequently is a primary contributor to creating a prospective family’s first impression of the school. Needless to say, you want to make sure that first impression is a positive one! So what makes a good school website? Read on to find out!

A Beautiful Design

The aesthetics and design of your school website is important because it determines the first impression most people will have of you. It’s also worth noting that 94% of web visitors make decisions based solely on what they see on these sites, so it pays to keep up-to-date and fresh! If looking for inspiration, head over to our portfolio page.

Simple navigation

For a website to be effective, it is important to have simple navigation. Users should be able to easily find the information they are looking for without getting lost in a maze of links. Additionally, easy navigation helps to ensure that users have a positive experience on the site and are likely to return in the future.

The key considerations for this type of website include:

  1. Ensure all important content can be found in just 1 or 2 clicks.
  2. Keep your primary navigation menu under 8 items.  Too many options might confuse visitors who want quick access instead.
  3. Use words that are easy to understand. Jargon can be hard for visitors, so keep it simple! If you confuse, you lose.

Write interesting content

The content on your website, not the design, is what will ultimately sell your school. The content of a website consists of both visual and written material. Visual content comes in the form of photos, videos, graphic elements, and infographics.

The text you use to tell your tale of your community is known as content. Value propositions, calls-to-action, paragraphs, lists, news stories, headlines, blogs are all examples of written content.

While you might be thinking, “Of course! Everyone knows this…” Keep reading! While the types of content you may use on your website are self-evident, how you are meant to utilize them is a challenge. Today’s internet visitors don’t read your material, they scan it — especially if they’re using a phone.

Therefore, use these tips to display your content for those who are skimming your site (not reading).

  • Headings: Headers are not only necessary for accessibility, but they also make it simpler for families to scan your website pages for the key information.
  • Lists and bullets: These scannable portions of text are far less difficult to comprehend than lengthy paragraphs.
  • Callouts, font colors, and other design elements: bring attention to crucial information items by using what’s provided in your website’s style guide.

Web hosting that is both safe and secure

While hosting affects site speed, it also has an impact on the overall health of your website’s other essential components, such as privacy and data security. In today’s virtual world, we’re seeing an increase in cyber assaults on school websites. You want everyone who visits your school’s website to feel secure that their personal information is protected, and you probably don’t want to deal with a cyber-attack first thing on a Monday morning. So be sure to choose a web host that uses all of the latest and greatest tools for security.  All school websites hosted by Gradelink are protected from Distributed Denial of Service (DDoS), as well as other malicious web application attacks.

SEO Friendly Design

When your school website is designed with SEO in mind, you are more likely to appear at the top of search results, which means more traffic to your site and more inquiries.  Search Engine Optimization (SEO) can sound very “techy” and scary but it doesn’t have to be. Gradelink makes it easy, even intuitive, to place keywords in the right places so that your site will appear to prospective parents when they search “schools near me”.

To improve your website’s SEO, focus on a few key areas:

  • Use proper keyword research to identify the right keywords for your school website
  • Optimize your website’s title tags, meta descriptions, and header tags
  • Add alt text to all images on your website
  • Publish high-quality, original content on a regular basis
  • Build backlinks from other high-quality websites

These are just a few actions you can take to make sure your school website is designed for success.


If you’re in the market for a new private school website, consider Gradelink. Our team can help you create a mobile-friendly and SEO-optimized website that provides an optimal user experience. Check out our free website makeover class >>