The Best Private School Websites Use These 7 Secrets to Boost SEO

May 9, 2022 | Website Blog, School Marketing, SEO

The Best Private School Websites SEO tips

Some of the best private school websites out there flourish because they focus on Search Engine Optimization, or SEO for short, which raises their rankings on search engines. Today we bring you 7 tips that they utilize to succeed, so if you’re also looking to increase the engagement and activity on your private school website, keep reading!

The Best Private School Websites Always Track and Measure Traffic.

Keeping watch over website activity gives valuable insight into which content is popular with visitors and which pages are driving the most traffic. To do this, they utilize web tracking tools like Google Analytics, which is free and collects data on page views, device types, browser types and so much more. With this information, you can better tailor your content to meet the needs of your target audience and improve SEO results over time.

The best private school websites monitor analytics

Edho Pratama, 2016 for Unsplash

Their Content is Constantly Updated for Current Families.

The Best Private School websites are always up to date with the latest information on the school calendar, tuition rates, where to buy books and uniforms, and non-school days. Keeping your website’s content fresh and dynamic improves SEO and encourages families to visit your site frequently for more updates.

The Written Content on Each Page Is Keyword-Rich.

Search engines regularly scan for the use of keywords in written text to help rank a website. Successful websites integrate well-researched keywords into their content to improve visibility in search engine results pages (SERPs) for relevant searches.

For example, the best private school websites in the Atlanta, Georgia region will normally use keywords such as “private school in Atlanta” or “Atlanta private schools” in the written content on their site pages. You could employ the same to your website, adding the right keywords to the titles, descriptions and other parts of the written text on each page.

Old Content is Regularly Refreshed.

Outside of news updates on school information, the older content on the best private school websites is regularly retouched. This includes pages with written content that was posted at an earlier time.

Reworking them to include new information and keep them current not only makes them continuously informative but also tells search engines that a site is active and worth indexing. Do this for yours, and your site may see a boost in rankings.

The best private school websites stay updated.

Markus Winkler, 2020 for Unsplash

The Website Designs are Optimized for Better Navigation and Usability.

A well-designed website that is easy to navigate is more likely to keep visitors engaged, which can lead to longer session times and lower bounce rates. To improve usability.

  • Ensure that your website is responsive and mobile-friendly
  • Use engaging visuals such as images and videos throughout your content, 
  • Optimize your site for search engines to help it rank higher in SERPs. 

With these strategies, the best private school websites become powerful tools for reaching new students and families, and now, so can yours.

The Best Private School Websites Load at Lightning Speed.

Websites that load quickly are essential for a good user experience. No one wants to wait around for a slow website to load, least of all search engines. In fact, Google states that site speed is a ranking factor in their algorithm. Successful private school websites that rank higher in search results follow these rules to essentially guarantee faster loading speeds.

  • Maintaining reduced image file size: One of the biggest culprits of slow loading times is large image files. To reduce file size, images are compressed using online tools such as TinyPNG to decrease dimensions for larger images.
  • Optimizing the type of image file: Another way to improve website loading times is by choosing the right type of image file. Instead of using large JPEGs, switch to PNG or GIF files. These types of images are generally smaller in size and load faster on a website.
  • Minimizing plugin use: Plugins can be great tools for adding extra functionality to your private school website, but they also have the potential to slow down your site if too many are installed. Limit usage to just one or two plugins, and always make sure that they’re updated regularly for optimal performance.
  • Using metadata tags: Image meta tags can help improve search engine visibility and make the images on a website easier to find. These tags, which include titles, descriptions, and alt text, help search engines understand what an image is about and where it should be displayed on the results page. To use metadata effectively, add relevant keywords to the title and description of each image on your site.

By following these tips, your website can be fast-loading and engaging for families browsing for information about private schools in their area. With careful planning and optimization, your website will attract new families to your school and help you build lasting relationships with them.

The best private school websites load fast.

Mike van den Bos, 2020 for Unsplash

The Websites Are Mobile-Friendly.

Mobile devices are more prevalent than ever, so it’s become important for the best private school websites to be optimized for them. In fact, research has found that 59% of web traffic now comes from phones. If your website isn’t designed for mobile, you’re missing out on a lot of potential traffic.

Here are a couple of things you can do to make sure your school website is mobile-friendly:

  1. Use a responsive design: This means that your website will automatically adjust to fit the screen size of any device.
  2. Use large font sizes and buttons: Make sure that your text is easy to read on a small screen and that users can easily navigate your website using their mobile devices.
  3. Incorporate engaging visuals: Images and videos can help keep visitors engaged, even on a small screen.


With these tips, you can ensure that your private school website is accessible to prospective families no matter what device they’re using. By prioritizing mobile optimization, you will not only reach more people, but you will also create a positive experience for users that is sure to increase engagement and boost your private school website SEO results over time. So don’t wait – contact us here to help you start optimizing your private school website today!